Urban headshot portrait branding photography for Points Jewelry in Tucson, Arizona, photographs by Fletcher and Co

Urban Headshots for Points Jewelry

Branding

Urban Headshots for Points Jewelry

Points Jewelry

EFFORTLESS MINIMAL HANDMADE
TUCSON AZ

If you know me well, then you already know: I wear Points Jewelry exclusively. That alone speaks volumes. I’ve always been particular about the things I wear—especially jewelry. My style leans toward simplicity and intention, and often, I don’t wear any at all. But Iliana’s pieces are different. Her designs strike a beautiful balance: timeless, delicate, and quietly elegant. They feel like an extension of me.

What I love most is how effortlessly her work pairs with my neutral capsule wardrobe. Whether I’m running errands, on a shoot, or heading to dinner, Points Jewelry always feels right. It doesn’t compete with my style—it completes it. There’s something about the way Iliana approaches design that resonates so deeply: nothing is overdone, and every piece feels considered, personal, and lasting.

Our daughter feels the same way. Watching her eyes light up during one of Iliana’s launches has become something of a tradition in our family. We each look forward to collecting something new—tiny treasures that mark moments, milestones, or simply speak to us. It’s more than jewelry. It’s connection, beauty, and self-expression, all in one.

So when I have the chance to collaborate with a like-minded creative for their branding headshot photography—someone whose values, vision, and artistry align with mine—it’s more than just a project. Photographing Iliana for her urban headshots wasn’t just about capturing pretty images. It was about honoring her process, celebrating her craft, and telling the visual story of a brand built on heart and detail.

Collaborations like these are deeply fulfilling. They remind me why I do what I do. When shared creativity meets mutual respect, the journey becomes incredibly meaningful.

And the final result? Truly magical.

I love having these branding images. I’ve been using them left and right behind the scenes – to accompany artist bios for wholesale platform, consignment shops, and market applications. I feel like such a professional! ” – IIiana

Urban headshot portrait of Points Jewelry, photography by Fletcher and Co in Tucson, Arizona
Urban headshot portrait of Points Jewelry, photography by Fletcher and Co in Tucson, Arizona

PCCs west campus is such a significant place for me and my business. It was among those concrete walls that Points Jewelry was conceived after I made my first ever metalsmithed piece of jewelry in Metalwork 1. I would have never thought of it as a backdrop for my professional headshots but seeing Casia’s previous work there made me realize her creative vision paired with the personal connection I have to the campus made it the perfect location.

Urban headshot portrait of Points Jewelry, photography by Fletcher and Co in Tucson, Arizona
Urban headshot portrait of Points Jewelry, photography by Fletcher and Co in Tucson, Arizona

I’ve always admired Casia’s work, but I’d never really considered professional photography for my brand. Thankfully the opportunity to work together presented itself and I knew I couldn’t pass it up.

Urban headshot portrait of Points Jewelry, photography by Fletcher and Co in Tucson, Arizona
Urban headshot portrait of Points Jewelry, photography by Fletcher and Co in Tucson, Arizona
Urban headshot portrait of Points Jewelry, photography by Fletcher and Co in Tucson, Arizona

I was nervous about being photographed but Casia made the experience so easy. She guided and directed me to ensure I not only looked my best but that I also felt comfortable. This created the most natural and effortless looking headshots.

Urban headshot portrait of Points Jewelry, photography by Fletcher and Co in Tucson, Arizona

Everything fell into place so perfectly and the results were better than I ever could have hoped for! 

Urban headshot portrait of Points Jewelry, photography by Fletcher and Co in Tucson, Arizona

Show more

Just a few we know you'll love
and be inspired by.

Our Favorite Posts

don't miss

With a combined photography and design experience of 40 + years, we bring an unparalleled wealth of knowledge to each client.

Casia &
Eric Fletcher

Casia & Eric Fletcher

Meet

Inquire

We Accept a Limited Number of Clients Each Season

Hire us

Please inquire with more details about your needs and we'll set up a complimentary consultation to determine if we're the right fit.